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The Mistress Index
and Informed Consent
This page explains how to use
The Mistress Index
and other parts of Informed
Consent ("IC") to advertise
professional mistresses, dominatrixes, pro-domme, pro-bottom etc services.
To do any of these things, you first need to join Informed Consent. See
the Sign-up and
Sign-in guide if you're not already a member.
Once you've joined, you're welcome to describe the services you provide on
your profile, which can be modified using the Your Settings pages accessible
via the link in the top left hand corner of each page when you are
signed-in. Please tick the £ box at this
point to make it
clear that your profile is talking about BDSM-for-money services. (If you
also want to advertise for non-professional relationships, we explain how
to do this at the bottom of this page.)
Thousands of people sign-in to IC every day to find out about BDSM and
meet other people. The web boards discuss hundreds of
topics, and you may find the dedicated
Pro-Mistresses etc board especially
useful for talking with clients and peers across the country.
The best way to promote your service's website is to take out a banner ad,
and this
is done by going back to the Your Settings page, and then to
Manage Banner Ads. This allows you to upload a standard 468x60 sized
banner to IC, where it will be checked by the admin team and approved.
Pro banners are immediately eligible for listing on
The Mistress Index for free: as
soon as your banner is approved, it will start appearing on the Index.
If you also want your banner to appear in the banner slots at the top of
each page of Informed Consent, then you need to pay some
money into your banners account and set a daily rate. The
banners guide explains how the banners system
can be used to advertise BDSM events, shops, venues and services in general.
Once you have a banner approved, the Manage Banners page allows you
to pay some money into your banners account using a credit or debit card.
You can pay in as little or as much as you want, and payments take effect
immediately.
The next step is to set a banner rate for your banner in pounds and pence
per day,
again using the Manage Banners page. The higher the rate, the more
your banner will be seen and the more visitors your website will receive,
and we recommend a figure in the range £2 - £10.
Advice about banners
If you don't already have a banner and don't feel like making one yourself,
then IC's
BDSM Businesses board is a good place to
ask about kink-friendly designers.
In our experience, banners are more likely to be clicked if you:
- Include picture(s) - at least one photograph, ideally showing the
advertiser in person
- State your location or region - this is especially important for
face-to-face services
- Indicate that you are offering BDSM-for-money - your banner will appear
alongside shops, events, venues etc so you need to make this clear
- Use good contrast - computer screens vary a lot, and if the background
or text is too dark/light some people won't be able to read it!
The Mistress Index website
www.mistressindex.com is a
special gateway into IC that is dedicated to professional services, with
mistresses' banners searchable by postcode and
direct links to recent topics on the
Pro-Mistresses etc board.
If you have a pro banner approved and in the system,
then your banner will automatically be displayed for free on
The Mistress Index. Clients may also search the banners by UK postcode and
distance, and this can be set on your Profile Settings page, inside Your
Settings on IC. You do not need to give your exact postcode: the city
letter, 1 and 1AA is enough (so "M1 1AA" for Manchester.)
Banners on The Mistress Index are sorted by what we're calling
"website popularity".
Initially, that means sorting according to how many visitors come from your
website to
www.mistressindex.com. If this
number is the same for two advertisers, then they are also sorted by how many
times this month their banners have been clicked on IC.
This means you can raise the prominence of your banner
by adding a link to http://www.mistressindex.com/ on your
website's link page and allowing browsers to discover The Mistress
Index.
Even more effective is to place a link to http://www.mistressindex.com/
on your entry page or other busy parts of your site. You do not need to use
a special link or code, as The Mistress Index software will identify
browsers coming from your site and rerank your banner accordingly.
We find that text links with a brief explanation of why the site is likely
to be interesting (eg the Pro-Mistresses etc board, or banners searchable by
postcode) is the most effective way to encourage clicks. However, if you do
wish to use a banner, we have a temporary one which you can upload to your
own site:
Having pro and non-pro profiles
As explained above, if you wish to advertise a BDSM-for-money service on
your IC profile, please tick the
£ box on your Profile Settings page. This
makes it clear to potential clients or partners what is being talked about
right from the start.
If you wish to advertise for a partner, we ask that you maintain two
profiles, with and without the £ box ticked,
and use your non-professional profile to do this. (Due to the way the
IC system works, business profiles are not listed in the
Personal Ads listings.) You can indicate that you own both profiles, but
please do so without advertising: for example, "I also have the profile
Mistress_Example" is fine; but "If you are looking for
professional domination, look at my Mistress_Example profile" is still an
advert.
IC Acceptable Use Policy
This page has explained the implications of the
IC Acceptable Use Policy, which you should also read before
using the site.
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